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If you need an .obj importer plugin for Google Sketchup, you can check out FluidImporter.
FluidImporter is super fast (entirely written in C++) and completely free. For SketchUp 2013/2014 users: FluidImporter is not compatible with SketchUp 2013/2014. Download FluidImporter 2 for SketchUp 2013/2014 (15-Day trial) instead: